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‘JACQUEMUS WINTER RETREAT’

Social First Creatives

For this campaign we crafted tiktok core creatives with the right strategy, concepts, language, context and storytelling — paired with a distinctly refined visual direction, achieving the perfect balance that translated into high performing results.

+26.3M Views
+1.9M Engagements
+1.5M Likes
+120K Shares

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THE BUTTER SERVICE

The Butter Service is a social-first creative studio crafting culture in the luxury and fashion space, led by Héctor Dugarte De León.

Héctor is a multidisciplinary creative and strategist with over a decade of experience, recognized by the industry for redefining how luxury brands perform and lead on TikTok, developing the strategies behind the platform’s top performing luxury fashion brands. With a background in building and leading global social strategies, he has designed and executed high-performing, socially fluent campaigns for brands including LOEWE, JACQUEMUS, and Apple.

The Butter Service operates as a boutique creative studio, bringing together a multidisciplinary collective of strategists, creatives, art directors, iPhone shooters, video editors, AI / CGI / VFX specialists, and sound designers, assembled per project under Héctor’s creative direction.

From strategy and concept to execution, the studio develops culturally resonant campaigns shaped by a chronically online instinct and a deep love for pop culture — crafting contemporary, relevant, and socially magnetic content that connects brands with the audiences of tomorrow.