THE BUTTER SERVICE
The Butter Service is a tiktok strategy consultancy and creative studio crafting culture in the luxury and fashion space, led by Héctor Dugarte De León.
Héctor is a multidisciplinary creative and strategist with over a decade of experience, recognized by the industry for redefining how luxury brands perform and lead on tiktok, developing the strategies behind the platform’s top performing luxury fashion brands. With an extensive background in shaping the global online presence of luxury players.
Operating as both a consultancy and creative partner, The Butter Service works with brands to define how they should exist, behave and create on tiktok, from platform strategy, creative direction and cultural positioning to concepts and final execution.
The studio brings together a multidisciplinary collective of strategists, creatives, art directors, iPhone shooters, video editors, AI / CGI / VFX specialists and sound designers, assembled per project under Héctor’s creative direction.
From LOEWE and Jacquemus to Apple, The Butter Service combines a deep understanding of online culture with elevated visual direction and storytelling, crafting strategies and creative designed to perform without compromising the codes and creative standards of luxury.
Driven by a chronically online instinct and a deep love for pop culture, The Butter Service helps brands become part of the conversations shaping what comes next.
Hola@thebutterservice.com
sound off
