The Butter Service

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‘JACQUEMUS LE PAYSAN SHOW’

For this runway show, we crafted social first creatives rooted in strategy, platform native language, and storytelling, elevated by a refined visual direction. This balance translated into high performing results, positioning again the show as the top performing fashion show by engagement on tiktok across luxury fashion benchmarks during this season.

+77M Impressions
+4.3M Engagements
+16K Comments

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THE BUTTER SERVICE

The Butter Service is a social-first creative studio crafting culture in the luxury and fashion space, led by Héctor Dugarte De León.

Héctor is a multidisciplinary creative and strategist with over a decade of experience, recognized by the industry for redefining how luxury brands perform and lead on TikTok, developing the strategies behind the platform’s top performing luxury fashion brands. With a background in building and leading global social strategies, he has designed and executed high-performing, socially fluent campaigns for brands including LOEWE, JACQUEMUS, and Apple.

The Butter Service operates as a boutique creative studio, bringing together a multidisciplinary collective of strategists, creatives, art directors, iPhone shooters, video editors, AI / CGI / VFX specialists, and sound designers, assembled per project under Héctor’s creative direction.

From strategy and concept to execution, the studio develops culturally resonant campaigns shaped by a chronically online instinct and a deep love for pop culture — crafting contemporary, relevant, and socially magnetic content that connects brands with the audiences of tomorrow.