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‘BTS APPLE & JACQUEMUS CAMPAIGN’

Social First Creatives

For this project we crafted social first creatives with the right strategy, language, context and storytelling for the BTS of this main campaign — paired with a distinctly refined visual direction, achieving the perfect balance that translated into high performing results.

+7M Impressions,
+800K Engagements.

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THE BUTTER SERVICE

The Butter Service is a social-first consultancy and creative studio, crafting culture in the luxury and fashion space, led by Héctor Dugarte De León.

Héctor is a multidisciplinary creative and strategist with over a decade of experience, recognized by the industry for redefining how luxury brands perform and lead on TikTok, developing the strategies behind the platform’s top performing luxury fashion brands. With an extensive background in shaping the global online presence of luxury players.

The Butter Service operates as a boutique creative studio and social strategic partner, bringing together a multidisciplinary collective of strategists, creatives, art directors, iPhone shooters, video editors, AI / CGI / VFX specialists, and sound designers, assembled per project under Héctor’s creative direction.

Working both as a consultancy and execution partner, the studio advises brands on social strategy, creative direction and cultural positioning, while crafting culturally resonant and socially magnetic campaigns from concept to final execution.

Driven by a chronically online instinct and a deep love for pop culture, The Butter Service positions brands at the center of tomorrow’s conversations.

Hola@thebutterservice.com